I'm one thousand percent here for this! I love Erykah Badu, and I love Givenchy, and this is just a perfect pairing, if ever there was one! Ms. Badu has been named the face of Givenchy's Spring 2014 campaign, which designer Ricardo Tisci said he designed with her in mind; from Style.com:
“Erykah, she’s an icon—come on!” Tisci said by phone from Paris. “What I want to do with my advertising campaign is spread the love. Already now it’s been three seasons that I’ve been using people that express something—they are great artists, or beautiful women, or stylish women, or models that I really believe in. It’s kind of a family portfolio.”
Tisci had known Badu slightly but had never worked with her. Still, he said, he’d had her image in the back of his mind when he was designing the Spring 2014 collection, a mash-up of African and Japanese influences. “She’s one of the most stylish women I’ve met in my life,” he said. “She’s got such a good sense of proportion, of colors.”
I'm stoked that Givenchy is continually using diverse people in their advertising, and runway shows; hopefully, this inspires other brands to follow suit, especially since lack of diversity in the fashion industry has been an extremely hot button issue as of late. I think Erykah (along with several other models of color) was the perfect choice to front this campaign, if the teaser photos are any indication, this collection is going to be amazing.
Erykah is one of my biggest fashion icons, because her style is the epitome of what personal style should be. It is effortless, eclectic, authentic, and impossible to emulate. She mixes things together that no one else would dare to, and creates looks that are truly unique. She's untouchable. I'm glad she's being recognized in this way, and that she served as a muse for such an influential brand in the fashion industry, because, it's been a long time coming.