I recently attended the Alliance for a Healthier Generation 2014 Leaders Summit in Washington DC—it was an event to celebrate schools, organizations, companies, and individuals who are taking initiative to improve childhood health and wellness.
The event took place at the Washington DC Hilton hotel, and featured booths from event sponsors like NutriBullet, 24-Hour Fitness, and Technogym. The Technogym booth was incredible, not only was I able to see, and try out some really advanced gym equipment, but, I was able to speak with the Vice President of Marketing, Isabel Coscia, where I learned a bit more about the company itself. Technogym was founded in 1983, and is currently, the world’s leading international supplier of products, services, and solutions in the Wellness and Fitness fields. With over 2,200 employees and 14 branches globally, Technogym exports 90% of its product to 100 countries. More than 65,000 Wellness centers and 100,000 private homes are equipped with Technogym (including the Marriott Marquis in Washington DC). Technogym was the official supplier for the last five editions of the Olympic Games: Sydney 2000, Athens 2004, Turin 2006, Beijing 2008, and London 2012. While Technogym does manufacture fitness equipment, the real goal of the company is to increase overall wellness—it's not about just using their equipment, it's about having a more positive attitude towards nutrition and fitness, and howit can be integrated into your life; as for their machines, it was really cool hearing how their equipment works seamlessly with some of your favorite fitness apps, to ensure that data you are already collecting actually gets utilized.
The next part of the evening was especially memorable, President Bill Clinton delivered a speech to recognize teachers and schools who had been successful in getting their students access to healthier options—he highlighted the work they had been doing was instrumental in reducing beverage calories in schools, getting children healthier school lunches, and even, better access to preventative healthcare!
Of, course, he can tell you better than I can—check out his speech:
It’s great to see such a push for a healthier generation of young children—diabetes, food allergies and intolerances, weight issues, and other major health issues associated with lack of good nutrition, and regular activity have been on the rise for children in recent years—these are the people who will be taking care of us when we are older; they will be the new innovators, and the new leaders of the world, and, we all have a responsibility to help them live as healthy as possible. The Alliance for a Healthier Generation is doing amazing work, and as outlined in President Clinton’s speech, "The only thing we cannot do, is turn around and go back to where we've been,"
Learn more about the cause here.
Learn more about Technogym here.
Photography by Tasha James